How to Configure SERP Tracking Module | Best Practices

Hint #1 | Start Small, Scale Smart

Begin with a limited number of high-priority locations and your top-performing keywords — ideally the search terms already driving revenue in your campaigns. Once you validate that the data is consistent and valuable, gradually expand to more locations based on your actual sales volumes and strategic markets. A good starting point is to focus on your top 5 sales markets.

Hint #2 | Optimize Your Tracking Configuration

Use your reports to identify search terms that aren’t adding value — for example, very low volume queries or terms with noisy results. Pause or remove them, and use the freed searches per day to add more locations to your best-performing keywords, or to test additional strategic keywords in the same product category.

Hint #3 | Market Expansion Strategy

Your reports can highlight markets where competition is high but your sales are low or inconsistent. These markets often represent untapped opportunities. Add or refine tracking for these locations to understand competitor presence, pricing, and product mix before deciding how to adjust your Shopping campaigns.

SUMMARY

You’re now ready to set up structured, reliable tracking for your Google Shopping Ads using the Projects module. Remember to group search terms by product category; use related, commercially relevant keywords within each project; start with your best-performing, high-value search terms; and monitor your capacity and coverage regularly. Your projects and reports will give you the competitive insights you need to optimize your Shopping campaigns and make informed decisions about markets, budgets, and strategy. For more detailed workflows and advanced optimization techniques, explore our additional tutorial videos.